Your building, filmed in one take.
I'm a licensed commercial broker in three states and an FAA Part 107 pilot. Every listing I take gets a single continuous FPV flight, shot in-house, then put in front of investors on Instagram, YouTube and LinkedIn before it ever sits on a database.
- 3 statesLicensed broker in NY, NJ and FL
- Part 107FAA-certified remote pilot
- NYC clearedNYPD unmanned aircraft permit account
- $25MLiability coverage available on shoots
- RubirosaCEO of Rubirosa International Realty
Introducing Fly Inside.
Fly Inside is how every Polobroker listing is shown: a single FPV flight from the street, through the door and across the floor, with call-outs for the facts that decide a tour. Commercial real estate, flown through.
- One takeA continuous flight, not a slideshow of stills
- Call-outsSize, access, loading and transit labeled on screen
- EverywhereYouTube, Instagram, LinkedIn, TikTok, LoopNet, Crexi and 4 MLS
Not a slideshow. A walkthrough from the sky.
One flight, no cuts: the approach, the reveal, the street, the floor. Buyers and tenants understand a property in ninety seconds that a stack of photos takes a site visit to explain.
Four steps, one pilot.
No subcontracted photographer, no waiting on a production schedule. The broker who prices your property is the one flying it.
- 01 / Plan
Flight path, not shot list
We map one continuous route: where it takes off, what it reveals, where it lands. Airspace and permits are checked before the shoot day, NYC included.
- 02 / Fly
One take, in-house
Approach, frontage, access and traffic, then through the door and across the floor plate. Most flights take minutes on site.
- 03 / Price
Comps and positioning
Comparable sales and leases, submarket absorption and an asking-price strategy, packaged for investors and lenders.
- 04 / Distribute
In front of buyers first
The film goes out across Instagram, YouTube and LinkedIn to an investor audience, alongside the usual listing services, with engagement reported back to you.
Current listings.
Office, retail and flex space. Full search with map, sizes and floor plans on the listings page.
Not every agent is the same.
| Question | Typical agent | Juan R. Aracena - Polobroker |
|---|---|---|
| Licensing | A salesperson, usually licensed in one state | Broker and owner of Polobroker, licensed in 3 states: NY, NJ and FL |
| MLS exposure | None. Most commercial brokers don't belong to an MLS | Exposure to 175,000+ Realtors across 4 MLS |
| Where it's listed | A picture listing on LoopNet | Video on LoopNet, Crexi and 4 MLS |
| Experience | Under 10 years | 25+ years |
| Marketing | Whatever the company offers, plus free posts on social media | Cinematic video valued at $5,000 to $10,000, with organic and paid ads |
| Social media | No social media presence | YouTube, Instagram, LinkedIn and TikTok |
| The film | Standard listing photos and video | FPV drone film by an FAA-certified, fully insured pilot, permitted to fly in New York City |
| Your valuation | Often a quick online estimate | A private CMA from real recent sales, walked through with you personally |
Three licenses. Four markets.
Direct representation where I'm licensed, and the Rubirosa team on the ground in each market, including the Dominican Republic.
New York
Manhattan office, showroom and retail. Permitted to fly in the city.
New Jersey
Hudson and Bergen County office, retail, flex and industrial.
Florida
Miami and South Florida, including the buy side of 1031 exchanges out of NY and NJ.
Dominican Republic
Rubirosa's sales team for buyers and sellers in the DR.
The broker is also the pilot.
I'm JR, the broker behind Polobroker and CEO of Rubirosa International Realty, a brokerage of about ten agents across New York, New Jersey, Florida and the Dominican Republic.
An investor needs to see access, frontage, traffic and the floor plate before they book a tour. So every commercial listing I take gets a film I fly myself. The name comes from the other thing I do on weekends.