Everyone lists on LoopNet and Crexi. I add the layer they don't.
Every commercial professional posts to the same two sites, and a listing there is found by people already searching them. I add a cinematic film with on-screen call-outs, a YouTube and social push that reaches people who weren't searching, and four MLS listings that put it in front of 175,000 Realtors.
One listing, four layers.
The first layer is what every broker does. The other three are what get your property seen by people who weren't already looking for it.
- 01 / Baseline
LoopNet and Crexi
Where every CRE professional lists, so your property goes there too. Tenants and investors expect to find it there. It's the starting line, not the strategy.
- 02 / The film
Cinematic video with call-outs
One continuous FPV flight with on-screen labels and mapped call-outs for the facts that decide a tour: size, access, loading, parking, transit. Viewers understand the property without asking anyone.
- 03 / Reach
Social and YouTube
The same film is posted to Instagram, Facebook, TikTok, Threads and YouTube, where it keeps getting found after the post goes quiet.
- 04 / Brokers
Four MLS, 175,000 Realtors
The listing also goes into four MLS (OneKey MLS, Miami MLS, NJMLS and GSMLS), so the agents who represent tenants and buyers find it in their own searches.
A film shows the building. A 3D tour makes the viewer find it.
A 3D walkthrough such as Matterport makes the viewer do the work: learn the controls, then click and drag from room to room. And exact measurements don't decide a tour, because anyone planning alterations brings in an architect to measure anyway. What decides it is whether the property fits, and a film shows that without asking the viewer to do anything.
| Question | 3D walkthrough | Cinematic film with call-outs |
|---|---|---|
| What the viewer does | Click and drag, one hop at a time, to get through each room and floor | Presses play. The flight leads and the whole property fits in about ninety seconds |
| What they see | The inside of the space | The street, the access, the neighbors, then the floor |
| Key facts | Found by exploring, if at all | Labeled on screen at the moment they matter |
| Where it lives | A link someone has to open | A video that plays right in the feed |
Call-outs that point to what matters.
The flight path runs from the street to the space, and labels appear as the camera passes each feature. A tenant doesn't have to ask where the loading dock is or how far the train is. The film already showed them.
- Street frontageSignage, visibility and curb access
- Loading and parkingDocks, bays, lots and garages
- TransitStations, highways and the walk between
- The spaceSquare footage, ceiling height, layout
Street frontage
Loading access
Transit
Available floorPosted where people are already watching.
An investor scrolling Instagram on a Sunday wasn't searching for office space. A film in the feed reaches them anyway. YouTube adds something the others don't.
Instagram · Facebook · TikTok · Threads · YouTube
People look for it
Titles and descriptions are written around the address, building and submarket, so the film can turn up in search results.
It appears beside other videos
YouTube can suggest the film next to videos people are already watching, including ones that have nothing to do with real estate.
It keeps working
A post in a feed fades in days. A YouTube video stays up and keeps getting found for as long as the space is available.
Where the other side's broker searches.
Most commercial deals have a broker on each side. If your listing isn't in the MLS they search, it doesn't exist for their client. I list in four, so it appears in the searches of about 175,000 Realtors.
- OneKey MLS
- Miami MLS
- NJMLS
- GSMLS
What owners ask first.
- How is a film different from a 3D walkthrough?
- A 3D walkthrough asks the viewer to click and drag from room to room. A film leads them from the street to the space in one flight, with on-screen call-outs for the facts that decide a tour. It also plays directly in a social feed, which a link to a 3D tour does not.
- Do you still list on LoopNet and Crexi?
- Yes. Every listing goes there too, because tenants and investors expect to find it there. The film, the social and YouTube push, and the four MLS listings are added on top.
- Which MLS will my listing be in?
- OneKey MLS, Miami MLS, NJMLS and GSMLS, which together put the listing in front of about 175,000 Realtors.
- Why YouTube as well as Instagram, Facebook, TikTok and Threads?
- Feeds move on within days. YouTube is searchable and can suggest the film beside videos people are already watching, so it keeps getting found while the space is available.
- Can you fly in New York City?
- Yes. I'm FAA Part 107 certified and have an NYPD unmanned aircraft permit account, so New York City listings are part of the plan.
- How long does a shoot take?
- The flight itself usually takes 5 to 10 minutes on site. Planning the route, adding call-outs and editing happen around it.
- Which states do you cover?
- New York, New Jersey and Florida, where I'm licensed as a broker, with the Rubirosa team on the ground in each market.
See what one take looks like.
Each of these went through the same four layers.